According to the International Coach Federation (ICF), the leading global organization for coaching credentialing and support, coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.” ICF further describes the process of coaching as often unlocking previously untapped sources of imagination, productivity, and leadership.

According to Tony Robbins, “life coaches are like a supportive friend and a trusted adviser rolled into one. They’re someone who will push you to identify your goals, hold you accountable and provide encouragement throughout your journey to become a better version of yourself.” Life coaches are trained to ask powerful questions to get to the root of the issue, identify limiting beliefs keeping you stuck in life, and inspiring you toward change.

Coaches provide an ongoing strategic partnership with their clients and customize their approach to individual client needs.  Life coaches help you clarify your goals, identify the obstacles holding you back, and then come up with strategies for overcoming each obstacle. Coaches empower clients to set goals – personal and professional and utilize their natural creativity and resourcefulness to develop solutions and strategies. Life coaches assist clients in a multitude of areas – improving self-confidence, performance, weight loss, health and wellness, improving relationships, navigating career challenges, stress management, adjusting to life transitions, finding work/life balance, renewed focus, personal and professional fulfillment.

How does coaching differ from therapy? 

What is therapy?

Therapy, also referred to as counseling or psychotherapy, is typically a long-term process in which a client works with a highly trained mental health professional to diagnose and resolve problematic beliefs, behaviors, relationship issues, feelings, and sometimes physical responses. Therapists focus on recovering from past traumas, changing cognitive distortions and self-destructive habits, repairing and improving relationships and relieving psychological suffering. Clients bring in mental health concerns that are having a strong negative impact on their level of functioning. Counseling may also involve collaboration with psychologists, psychiatrists and medical doctors for coordinated treatment and care. With the hope of resolving past issues, maladaptive beliefs and behaviors, clients heal and develop a happier, more stable future.

What is life coaching?

In life coaching, the focus is almost entirely on the present and practical immediate solutions to problems. A client collaborates with a coach to clarify objectives and goals, utilizes multiple assessments to identify personality strengths, talents, abilities and draw on the client’s own internal resources and creativity to create action plans to achieve desired results. A life coach is focused on solutions and a client’s capacity for change. A life coach views the client as already whole when entering the coaching relationship and the starting point as neutral ground. From that point onward, the work is more achievement focused, goal oriented, and action based.

How do I schedule a Coaching Session?

You can schedule a complimentary 30 min coaching consultation by calling 770-648-2500 or emailing [email protected] The focus of this time will be to clarify your needs, goals and which type of coaching will fit best for you. As a certified personal trainer and health and wellness coach, Jeff also offers personal training in addition to life coaching, for clients who have a desire to focus on health and fitness goals.

What is the Cost of Hiring a Coach? 

30 min Coaching Session – $60

50 min Coaching Session – $90

90 min Coaching Session – $150

Packages are available for a discount.